PR transforms University division into fee-based enterprise
Situation: Strategic Marketing Services (SMS), a unit of the Cedar Falls, Iowa-based University of Northern’s Iowa College of Business in 1997 found it necessary to move from a federal grant-funded...
View ArticleHospital mergers improve profitability
Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with...
View ArticleBuilding public consensus regarding health priorities
Situation: Polk County Health Department is charged with delivering public health services in Iowa’s most populous county and implementing health improvement programs as defined in an ambitious...
View ArticleInstitutional rebranding via engagement and conversation
Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide....
View ArticleManaging PR for hotel industry management
Situation: Sioux Falls, SD-based Regency Hotel Management Company & its affiliates own more than 60 properties in 21 states, and Hotel Business magazine has consistently ranked Regency as one of...
View ArticleSuper PR for super-park
Situation: The State of Iowa’s legislature and Department of Natural Resources set public policy in 1999 to develop a “Super-park,” a publicly owned year-round resort facility to be operated by a...
View ArticlePublic input identifies solution for facility adjacent to state park
Situation: Emmetsburg Community Development Corporation (ECDC), the economic development agency for City of Emmetsburg (Iowa), in 2009 retained Hanser & Associates – and our Des Moines-based...
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Social media success requires strategy?
Last year, we were expecting to see more social media activity meeting expectations. In our third-annual survey, the number remains low at 45 percent, despite a six-point increase in strategy and a...
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Express bus company builds sales; sustains growth
Situation: Paramus, N.J.-based Coach USA selected Hanser & Associates in 2005 to launch megabus.com, the first company in North America to offer city-to-city express bus service with fares as low...
View ArticleGot Data for Public Relations?
If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners...
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